Quality and environmental certifications: key figures for the Loire Valley vineyards and the perception of the French consumers

More than a quarter of the vineyards in the Loire Valley are AB (Organic) certified or are in the process of conversion. The conversion of the vineyards has accelerated in recent years, as has consumption in France. In supermarkets, the market is still a niche for the Loire Valley, yet with a rapid growth and strong development prospects. For French consumers, the AB certification is by far the best known and the best incentive for purchase, particularly among young people, who are more influenced than their elders by eco-responsible certifications.