How can market research and prospective studies help you make strategic choices?

In the life of a company, you have to make choices for the future that can have a major impact. To make sure of this, it is important to rely on objective elements and real data. That is why consumer research (including BtoB consumer research) is essential. And for more distant visions, we can rely on a forward-looking approach to chart our course. During this workshop, we will present a number of consumer trends, examples of forward-looking studies, as well as practical and effective tools for conducting market intelligence and online surveys, with the help of ChatGPT.